Scionmag.com will be providing brief reports from the show floor followed by photos later in the day! Keep your eyes open for our videos on YouTube also!

October 14, 2008 – Torrance, CA – Americans’ love affair with their vehicles drives them to spend nearly 18 cents of every dollar on transportation each year — with the majority going to car ownership and maintenance (U.S. Bureau of Labor Statistics’ Consumer Expenditure Survey). Given that vehicle ownership is not only a part of life but also a reflection of personal style, Toyota Financial Services (TFS) has designed a new program to help Toyota owners reduce the cost of ownership. The new Toyota Rewards Visa®, issued by Toyota Financial Savings Bank, is designed to allow qualified Toyota enthusiasts to turn everything they buy into Toyota Rewards Points redeemable toward service, parts, accessories or an eligible vehicle purchase or lease at participating Toyota dealerships.